The Parent Company

Balsamo Consulting

Strategic consulting. Brand development. Creative partnerships. Balsamo Consulting serves as the umbrella for 5 Life and our growing family of brands.

Built on more than 20 years in wine, spirits and hospitality.

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What We Do

Five Ways We Build Brands

From the first idea to the shelf, the event and the partnership.

I
Brand Development

Positioning, identity and launch plans for new brands.

II
Wine & Spirits

Sales strategy, distribution and wholesale for wine and spirits brands.

III
Apparel & Merchandising

Apparel programs, merchandise and retail-ready product.

IV
Promotions & Events

Tastings, activations and events that put brands in front of people.

V
Talent & Partnerships

Celebrity, athlete and brand partnerships that fit.

Promotions & Events

Nights We've Built

Red carpets, film festivals, tastings and launch nights, with the right people in the room.

Our Family of Brands

5 Life Co.

Wine, lifestyle and partnerships, built under the Balsamo Consulting umbrella.

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Other Partners

Strategic brands. Shared vision.

UNPLGD

Technology. Creativity. Community. Built by a new generation.

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PARTNER WITH 5

Collaborations across drink, wellness, entertainment and style. Let's build what's next.

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Let's Talk About Your Brand

Brand launches, wholesale, events and partnerships.

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